Jack Nadel International, Los Angeles, announced this week that it has rebranded as Nadel, hoping to reflect the company’s evolution from a promotional products company to a full in-house agency, as well as the changing nature of the promotional products industry and the services customers are looking for.
“The world is changing, and we’re positioned not only to stay ahead but truly bend the industry into what it has always needed to become,” Debbie Abergel, chief strategy officer at Nadel, said in a press release. “Our elevated brand, new headquarters and positioning is just the beginning of our vision.”
Nadel worked with boutique branding agency Ludlow Kingsley for the rebrand, looking to create a “re-energized look” that stands apart from the competition. The rebrand includes the Nadel name, new logos and a redesigned website.
“The space of branded merchandise stands at a crossroads,” Abergel said. “Our eyes are focused on a future that meets our internal beliefs and pushes past boundaries. ‘Made with Nadel’ never held more promise than it does at this moment.”
For more information, visit www.nadel.com.
